We are one of the World's Leading MarkEff Specialists
In the World of Marketing Effectiveness Tracking & Boosting (MarkEff): We Track. We Analyse. We Feed. We Advise.
Using our proprietary MarkEff Technology and Solutions we scientifically track & measure which Marketing strategies, Products, Services, Campaigns & Ads work, which ones do not (or work less), where, when, on which audience, and most importantly we understand why.
From there we advise Management & Marketers on what they should do to push their Marketing to generate better effectiveness, results & ROI: more customer demand, more sales, more market share, more prospects, more conversions, more customers and/or more business growth.
Our MarkEff Track Record
Using our proprietary MarkEff Solutions we Tracked & Boosted over the last 20+ years the Effectiveness of 2.5+ million Product, Pricing, Channel, Communication, Brand & Marketing Strategies, Campaigns & Ads across…
| 30+ Countries | Across the Americas, Europe, Asia Pacific & the Middle East |
| 13 Vertical Industries | FMCG & Fast Food, Travel, Financial Services, Retail, Sports, Automotive, Technology, Education, Health and more |
| 20 Languages |
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| The 4Ps of Marketing | Product, Price, Place, Promotion (MarCom) |
| All Media Channels | Traditional, Digital, Social, Mobile, Events, Direct, Instore |
| At All Marketing Stages | Pre, During & Post |
Our MarkEff Solutions have been Used by and/or Activated on/for Global, Regional & Local Brands
- Fortune 500, Large Companies, SMEs & Start-Ups
- Top Advertising, Media and Communication Agencies
- Government Agencies
Our Marketing Effectiveness Tracking Data has been quoted by/in the Media around the World
| By Leading Business Publications | Such as Forbes, BusinessWeek, Bloomberg, CNBC, Harvard Business Review and Chief Executive to name a few |
| In Most of the Leading Marketing & Media publications | Such as WARC, Marketing, MarketingWeek, CMO, eMarketer, Campaign, AdvertisingAge and B&T |
| By Big Corporations | Such as Microsoft, Oracle and Adobe |
| By Leading Universities and Business Schools | Such as Wharton University of Pennsylvania and NUS |
| By Hundreds of Marketing Groups, Bodies, Blogs and Associations | Such as IPA and Marketing Governance |
Making us one of the world’s references in the field of Marketing Effectiveness Tracking & Boosting (MarkEff).
Our Management Team
We are led by Highly Experienced Marketing, MarkEff, Branding and Technology Professionals with 30+ years of track record.