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Track & Compare Your Brand Performance Against Competition

Fournaise BrandAnalyser™

The Most Comprehensive, 360-degree Brand Performance Tracking & Optimisation (BPTO) Platform.


100% Science-based. 100% Data-driven. 100% Scorecard-based.


Fournaise BrandAnalyser™ enables Marketers to Track, Measure, Analyse & Compare how their Brand(s) perform(s) against Key Competitors, across multiple Audience segments and sub-segments, locally, regionally and/or internationally.

Unique Proprietary 360-degree (4-Pillar) BPTO Model

Delivers to Marketers precise, effectiveness-based answers to 2 key questions: (A) How much does the Target Audience want “to do business” with their Brand(s) and with its Key Competitors, and (B) Why. So that Marketers can take the relevant Effectiveness-boosting Corrective Actions for their Brand(s).

Up to 40 KPIs Performance-Tracked & Analysed

Up to 40 KPIs Performance-Tracked & Analysed

Up to 40 KPIs Performance-Tracked & Analysed

Across 4 Key Business Pillars

Up to 40 KPIs Performance-Tracked & Analysed

Up to 40 KPIs Performance-Tracked & Analysed

Covering Organisation, Products, Pricing, Fees, Channel, Service, Support & Communication

On Multiple Audience Segments, including Buyers & Non-Buyers

On Multiple Audience Segments, including Buyers & Non-Buyers

On Multiple Audience Segments, including Buyers & Non-Buyers

Locally, Regionally and/or Internationally

For Your Brand(s) & up to 10 Competitors

On Multiple Audience Segments, including Buyers & Non-Buyers

On Multiple Audience Segments, including Buyers & Non-Buyers

Pillar #1 = Organisational Trust

Pillar #2 = Products & Pricing Attractiveness

Pillar #2 = Products & Pricing Attractiveness

How much does the Target Audience perceive your Brand(s) & that of your Key Competitors as “Reliable/Trustworthy”

Pillar #2 = Products & Pricing Attractiveness

Pillar #2 = Products & Pricing Attractiveness

Pillar #2 = Products & Pricing Attractiveness

How much does the Target Audience find the Products, Features & Pricing/Fees of your Brand(s) & that of your Key Competitors “Attractive”

Pillar #3 = Channel, Service & Support Efficiency

Pillar #3 = Channel, Service & Support Efficiency

Pillar #3 = Channel, Service & Support Efficiency

How much does the Target Audience find the Channel,  Service & Support of your Brand(s) & that of your Key Competitors “Efficient”

Pillar #4 = Communication & Loyalty Engagement

Pillar #3 = Channel, Service & Support Efficiency

Pillar #3 = Channel, Service & Support Efficiency

How much does the Target Audience find the Communication & Loyalty Management of your Brand(s) & that of your Key Competitors “Engaging”

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