Track & Compare Your Brand Performance Against Competition
Fournaise BrandAnalyser™
The Most Comprehensive, 360-degree Brand Performance Tracking & Optimisation (BPTO) Platform.
100% Science-based. 100% Data-driven. 100% Scorecard-based.
Fournaise BrandAnalyser™ enables Marketers to Track, Measure, Analyse & Compare how their Brand(s) perform(s) against Key Competitors, across multiple Audience segments and sub-segments, locally, regionally and/or internationally.
Unique Proprietary 360-degree (4-Pillar) BPTO Model
Delivers to Marketers precise, effectiveness-based answers to 2 key questions: (A) How much does the Target Audience want “to do business” with their Brand(s) and with its Key Competitors, and (B) Why. So that Marketers can take the relevant Effectiveness-boosting Corrective Actions for their Brand(s).
Up to 40 KPIs Performance-Tracked & Analysed
Up to 40 KPIs Performance-Tracked & Analysed
Up to 40 KPIs Performance-Tracked & Analysed
Across 4 Key Business Pillars
Up to 40 KPIs Performance-Tracked & Analysed
Up to 40 KPIs Performance-Tracked & Analysed
Covering Organisation, Products, Pricing, Fees, Channel, Service, Support & Communication
On Multiple Audience Segments, including Buyers & Non-Buyers
On Multiple Audience Segments, including Buyers & Non-Buyers
On Multiple Audience Segments, including Buyers & Non-Buyers
Locally, Regionally and/or Internationally
For Your Brand(s) & up to 10 Competitors
On Multiple Audience Segments, including Buyers & Non-Buyers
On Multiple Audience Segments, including Buyers & Non-Buyers
Pillar #1 = Organisational Trust
Pillar #2 = Products & Pricing Attractiveness
Pillar #2 = Products & Pricing Attractiveness
How much does the Target Audience perceive your Brand(s) & that of your Key Competitors as “Reliable/Trustworthy”
Pillar #2 = Products & Pricing Attractiveness
Pillar #2 = Products & Pricing Attractiveness
Pillar #2 = Products & Pricing Attractiveness
How much does the Target Audience find the Products, Features & Pricing/Fees of your Brand(s) & that of your Key Competitors “Attractive”
Pillar #3 = Channel, Service & Support Efficiency
Pillar #3 = Channel, Service & Support Efficiency
Pillar #3 = Channel, Service & Support Efficiency
How much does the Target Audience find the Channel, Service & Support of your Brand(s) & that of your Key Competitors “Efficient”
Pillar #4 = Communication & Loyalty Engagement
Pillar #3 = Channel, Service & Support Efficiency
Pillar #3 = Channel, Service & Support Efficiency
How much does the Target Audience find the Communication & Loyalty Management of your Brand(s) & that of your Key Competitors “Engaging”
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