Fournaise CVPOptimiser® is Engineered to Build More Effective CVPs, Product Stories & Messages
Using our proprietary MarkEff Technology and Solutions we scientifically track & measure which Marketing Strategies, Products, Services, Campaigns & Ads work, which ones do not (or work less), where, when, on which audience, and most importantly we understand why.
From there we advise Management & Marketers on what they should do to get better Results, Effectiveness & ROI.
2.5+ million Marketing Strategies, Products, Campaigns & Ads, across 30+ Countries, 13 Industries & 20 languages, on Consumer (B2C) & Business (B2B) Target Audiences, for Fortune 500 Companies, Large Enterprises & SMEs, Start-ups and Government organisations – using our proprietary (tech-powered) MarkEff Solutions, via the Performance-Tracking-as-a-Service (PTaaS) Model
by US-based Magazine “The Silicon Review”
Marketing Effectiveness Tracking & Boosting (MarkEff) is a complex game of Effectiveness Optimisation. We have a solution for each type of Optimisation needed. 100% Science-based. 100% Data-driven. 100% Scorecard-based.
Uses its unique CVP & Message Effectiveness Optimisation (CMEO) technology and model to track and optimise the effectiveness of your current brand, product, service and organisation Customer Value Propositions (CVPs) on any target audience profile, anywhere in the world – to scientifically build more effective CVPs, product stories, positionings and messages.
Uses its unique Innovation Effectiveness Optimisation® technology and model to track, measure & optimise the effectiveness of any type of product, service, design, communication, packaging, UX & CX innovations on any target audience – to scientifically build more effective innovations and winning innovation maps.
The more Marketers can accurately understand their target audience, the more effective their Marketing strategies, products, campaigns and programs will be. Fournaise PainsTracker™ will scientifically track, measure, quantify and rank for Marketers their target audience’s pains, needs, wants & expectations.