Fournaise InnovationOptimiser®
To generate more customer demand organisations must constantly innovate – at product, service, design, packaging, communication, UX & CX levels.
Here is the problem: research shows that on average 90% of innovations fail. Why? Mainly because of poor innovation-market fit, too much gut-feeling and hear-say, internal politics, wrong and/or incorrect use of data. In other words Innovation is often too much an art and not enough a data-driven science. Fournaise InnovationOptimiser™ scientifically tracks, measures & optimises Innovation Effectiveness – to identify which Innovations are effective, which ones are not, and as importantly understand why.
Unique, Science-based, 6-KPI Innovation Effectiveness Tracking Methodology. 100% Science-based. 100% Data-driven. 100% Scorecard-based.
With its unique science-based Innovation Effectiveness Optimisation (IEO) model and proprietary 6-KPI Innovation Effectiveness Tracking Methodology, Fournaise InnovationOptimiser™ will:
1) Track, measure and rank the effectiveness of product, service, design, packaging, communication, UX and CX Innovations on the target audience, across 6 KPIs – to measure, score and identify which ones are Hero Innovation™ and which ones are Support Innovation™, in which order/hierarchy, for which audience segments and sub-segments
2) Analyse each Innovation across the 6 KPIs, to understand why it is (or it is not) effective, and what corrective action(s) could be taken to increase its effectiveness
3) And build from there Winning Innovation Maps, enabling Product, Innovation, R&D and other Research & Insights teams to have a clear, science-based view of which Innovations they should bring to life, targeting which audience segments – and very importantly understand why
