Fournaise l The Marketing Effectiveness Tracker & Booster
Fournaise l The Marketing Effectiveness Tracker & Booster
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We are one of the World's Leading Marketing Effectiveness Specialists

We Track. We Analyse. We Feed. We Advise.

We scientifically track & measure which Marketing strategies, Products, Services, Campaigns & Ads work, which ones do not (or work less), where, when, on which audience, and most importantly we understand why.   


From there we advise Management & Marketers on what they should do to push their Marketing to generate better effectiveness, results & ROI: more customer demand, more sales, more market share, more prospects, more conversions, more customers and/or more business growth.


Using our proprietary Performance-Tracking as a Service (PTaaS) MarkEff Solutions we Tracked & Boosted over the last 18 years the Effectiveness of 2.5+ million Product, Pricing, Channel, Communication, Brand & Marketing Strategies, Campaigns & Ads:


  • Across 20 countries, 13 vertical industries & 20 languages 


  • Across the 4Ps of Marketing

 

  • Across all Media Channels (traditional, digital, social, mobile, events, direct, instore)


  • At all Marketing Stages: pre, during, post B2C and B2B 


  • For Fortune 500 & Large companies, Small & Medium Enterprises (SMEs), Start-Ups, and many of the world’s Top Advertising & Media Agencies.

Our Marketing Effectiveness Tracking Data has been quoted by/in the Media around the World

  • By leading Business publications, including Forbes, BusinessWeek, Bloomberg, CNBC, Harvard Business Review and Chief Executive to name a few  


  • In most of the leading Marketing/Media publications such as WARC, Marketing, MarketingWeek, CMO, eMarketer, Campaign, AdvertisingAge and B&T  


  • By Big Corporations, such as Microsoft, Oracle & Adobe


  • By leading Universities and Business Schools, such as Wharton University of Pennsylvenia and NUS


  • And by hundreds of Marketing Groups, Bodies, Blogs and Associations (such as IPA and Marketing Governance)  


Making us one of the world's references in the field of Marketing Effectiveness Tracking & Boosting (MarkEff).

Our Management Team

Jerome Fontaine

CEO & Marketing Effectiveness Chief  


Avis Lee 

Vice-President - Operations  


Darren Coulson 

Vice-President - Operations  


Mayur Lohite

Head of Technology  


Katherine Watts

Head of Marketing

Copyright © 2004-2022 Fournaise (The MarkEff Division of Taibeet Ltd). All Rights Reserved. No reproduction allowed, even partial.

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