70% of Marketers Don’t Know Enough About Audience Pains & Needs.
The more Marketers can accurately understand their target audience, the more effective their Marketing strategies, campaigns and programs will be. For this, Marketers need to have a precise understanding of the target audience’s pains, needs, wants and expectations. This is called Audience Pains Tracking.
In this context, Fournaise PainsTracker™ is rated by our Marketer clients as the best, most relevant and clearest Pains Tracking solution available today.
Tracks, Quantifies, Ranks & Prioritises Your Audience’s Pains. 100% Science-based. 100% Data-driven. 100% Scorecard-based.
With its unique science-based Audience Pains Tracking model Fournaise PainsTracker™ will:
1) Track & quantify for Marketers their target audience’s pains, needs, wants & expectations – by audience segments
2) Rank & prioritise these pains, needs, wants & expectations in the form of Pains Matrices – by audience segments, therefore giving Marketers a more accurate and sharper understanding of their target audience
3) So that they can develop strategies, campaigns and/or programs that will focus on the right pains, needs, wants & expectations, leading to increased Marketing Effectiveness & Performance