Fournaise CampaignAnalyser™
Unique 8-KPI “2D” Creative+Media Effectiveness Tracking Across All Offline and Online Media For Campaign Performance Optimisation.
100% Science-based. 100% Data-driven. 100% Scorecard-based.
Fournaise CampaignAnalyser™ enables Marketers & Ad Agencies to Soft-Track & Optimise the Performance of their Campaigns across all offline and online media, during their deployment and/or after they have been deployed, to boost their effectiveness.
Its unique 8-KPI “2D” Creative+Media Effectiveness Tracking methodology enables Marketers to:
1) Performance-Score which 2D Creative+Media Ad Combinations delivered the type and level of engagement expected by Marketers & which ones did not – comparing results across the different target audience segments, measuring what worked and what did not and identifying why
2) Run 2D Creative+Media Predictive Optimisation Scenarios – enabling Marketers to simulate Performance Results based on Creative and/or Media Spending variations
3) Take 2D Creative+Media Effectiveness Corrective Actions from there, for better Results & ROI
