80% of Ads & Creative Work Deployed in the Media Under-Perform.
To ensure their ads generate the desired business results, Marketers need to boost their ads’ effectiveness and ROI. In this context, Fournaise CreativeTester™ is rated by our Marketer clients as the best, most pertinent and most actionable Creative Effectiveness Tracking & Optimisation (CETO) solution available today.
Unique, Science-based, 6-KPI Creative Effectiveness Tracking Methodology. 100% Science-based. 100% Data-driven. 100% Scorecard-based.
With its unique science-based 6-KPI Creative Effectiveness Tracking & Optimisation (CETO) model Fournaise CreativeTester™ will:
1) Track and compare for Marketers the effectiveness of their creative executions (such as ads and campaigns) on their target audience segments Measure and identify which creative executions are effective, which ones are not – by audience segments
2) Pinpoint the creative effectiveness problems, and explain the reason(s) behind these problems
3) Advise Marketers on the corrective creative actions to take, to boost the effectiveness of the creative executions