70% of CVPs, Messages and Product Stories are Not Effective Enough
Fournaise CVPOptimiser® is Engineered to Build More Effective CVPs, Product Stories & Messages
We are one of the Global Leaders in Marketing Effectiveness Tracking & Boosting (MarkEff)
Using our proprietary MarkEff Technology and Solutions we scientifically track & measure which Marketing Strategies, Products, Services, Campaigns & Ads work, which ones do not (or work less), where, when, on which audience, and most importantly we understand why.
From there we advise Management & Marketers on what they should do to get better Results, Effectiveness & ROI.
In 20+ Years We Tracked & Boosted the Effectiveness of:
2.5+ million Marketing Strategies, Products, Campaigns & Ads, across 30+ Countries, 13 Industries & 20 languages, on Consumer (B2C) & Business (B2B) Target Audiences, for Fortune 500 Companies, Large Enterprises & SMEs, Start-Ups and Government organisations – using our proprietary (tech-powered) MarkEff Solutions, via the Performance-Tracking-as-a-Service (PTaaS) Model
70% of CVPs, Messages, Products & Product Stories Are Not Effective and Under-Perform
70% of CVPs, Messages, Products & Product Stories Are Not Effective and Under-Perform
70% of CVPs, Messages, Products & Product Stories Are Not Effective and Under-Perform
Uses its unique CVP, Product & Message Effectiveness Optimisation (CMEO) technology and model to track and optimise the effectiveness of your current brand, product, service and organisation Customer Value Propositions (CVPs) on any target audience profile, anywhere in the world – to scientifically build more effective CVPs, products, product stories, positionings and messages.
90% of Product Innovations Fail As They're Not Effective Enough on the Audience
70% of CVPs, Messages, Products & Product Stories Are Not Effective and Under-Perform
70% of CVPs, Messages, Products & Product Stories Are Not Effective and Under-Perform
Uses its unique Innovation Effectiveness Optimisation® technology and model to track, measure & optimise the effectiveness of any type of product, service, design, communication, packaging, UX & CX innovations on any target audience – to scientifically build more effective innovations and winning innovation maps.
70% of Marketers Admit They Don’t Know Enough About Their Audience's Pains & Needs
70% of CVPs, Messages, Products & Product Stories Are Not Effective and Under-Perform
70% of Marketers Admit They Don’t Know Enough About Their Audience's Pains & Needs
The more Marketers can accurately understand their target audience, the more effective their Marketing strategies, products, campaigns and programs will be. Fournaise PainsTracker™ will scientifically track, measure, quantify and rank for Marketers their target audience’s pains, needs, wants & expectations.